Engineering · Hospitality & Retail
Paramount Liquor
End-to-end e-commerce platform for Australia's largest independent liquor wholesaler.
- Client
- Paramount Liquor
- Industry
- Hospitality & Retail
- Discipline
- Engineering
- Tags
- E-CommercePlatform DevelopmentUX/UI Design
Overview
The challenge, the solution, the outcome.
Challenge
Paramount Liquor — Australia's largest independently-owned liquor wholesaler, founded in 1992 — needed a best-in-class B2B e-commerce platform to serve over 10,000 active buyers, 600+ suppliers, and manage 18,000+ products across multiple sub-brands including Paramount Marketplace, Bottle Stop, and Barrel & Batch.
Solution
Wire Studio designed and built a custom e-commerce platform from the ground up — featuring a multi-brand architecture, personalised shopping lists, real-time delivery tracking, a supplier marketplace (Paramount Marketplace), and an industry-first loyalty program called Evolution Rewards where every dollar spent earns redeemable points.
Outcome
A unified digital platform connecting thousands of hospitality buyers and hundreds of suppliers in one place — with loyalty, marketplace, and ordering all under one roof.
Process
How the work was done.
A pragmatic, calm process — from discovery to a launched product, with deliberate space for iteration.
PHASE 01
Discovery
Mapped the multi-brand architecture and buyer/supplier journeys across Paramount, Marketplace, Bottle Stop, and Barrel & Batch.
PHASE 02
UX/UI Design
Designed the full platform including dashboard, product catalogue, ordering flows, and the Evolution Rewards loyalty UI.
PHASE 03
Development
Built the e-commerce engine, marketplace integrations, real-time tracking, and the points-based loyalty system.
PHASE 04
Launch & Optimisation
Deployed with real-time tracking, Salesforce integration, and ongoing performance monitoring.
Results
The metrics that matter.
01 / 03
18,000+
Products catalogued and searchable
02 / 03
10,000+
Active buyers served through the platform
03 / 03
600+
Suppliers connected via Paramount Marketplace
Tools & tech
The stack we used.
Selected screens
A look inside.
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More work
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