Advisory · Food & Beverage
Inglewood Coffee Roasters
A premium e-commerce experience for an Australian artisan coffee roastery.
- Client
- Inglewood Coffee Roasters
- Industry
- Food & Beverage
- Discipline
- Advisory
- Tags
- E-CommerceBrand DesignUX/UI Design

Overview
The challenge, the solution, the outcome.
Challenge
Inglewood Coffee Roasters, an Australian specialty coffee roastery, needed an online presence that captured their artisan identity and enabled direct-to-consumer sales of their small-batch roasted beans, merchandise, and subscription offerings.
Solution
Wire Studio crafted a premium e-commerce website that balanced warm brand storytelling with a seamless shopping experience — featuring product pages for single-origin and blended roasts, a subscription model, a brew guide content section, and a clean checkout flow that reflected the craft and care behind every bag.
Outcome
A brand-led e-commerce platform that communicates quality at first glance and converts coffee lovers into loyal repeat customers through subscription and direct purchase channels.
Process
How the work was done.
A pragmatic, calm process — from discovery to a launched product, with deliberate space for iteration.
PHASE 01
Brand Direction
Defined visual language and tone of voice for the digital experience, anchored in the roastery's craft.
PHASE 02
UX/UI Design
Designed product pages, brew guides, and checkout flows that reflect the craft of the product.
PHASE 03
Development
Built the e-commerce platform with subscription, product catalogue, and content tooling.
PHASE 04
Launch
Deployed with SEO and performance tuning across all pages.
Results
The metrics that matter.
01 / 03
D2C Ready
Full direct-to-consumer sales enabled
02 / 03
Subscription
Recurring revenue stream built in
03 / 03
Brand-Led
Premium feel matched to product quality
Tools & tech
The stack we used.
Selected screens
A look inside.
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More work
Related case studies.
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