WIRE_STUDIO

Cloud · Retail / Home & Living

Homemakers Furniture

A nationwide e-commerce and product catalogue platform for Australia's leading furniture and bedding retailer.

Client
Homemakers Furniture
Industry
Retail / Home & Living
Discipline
Cloud
Tags
E-CommerceProduct CatalogueUX/UI Design
Homemakers Furniture — Clean, bright retail website with warm whites and lifestyle furniture photography.

Overview

The challenge, the solution, the outcome.

Challenge

Homemakers Furniture — a leading Australian furniture and bedding retailer with 40+ stores nationwide — needed a modern e-commerce and catalogue platform capable of showcasing thousands of SKUs across beds, lounges, mattresses, and outdoor furniture, while supporting store locators, finance options, and a VIP loyalty club.

Solution

Wire Studio built a full-scale retail web platform — complete with a structured product catalogue, category pages, store finder, promotional banner system, VIP club signup, and a clean checkout experience. The platform was designed to drive both online conversions and in-store foot traffic across all Australian locations.

Outcome

A scalable retail platform that serves Homemakers' nationwide customer base — supporting product discovery, local store visits, and direct online purchasing under one unified experience.

Process

How the work was done.

A pragmatic, calm process — from discovery to a launched product, with deliberate space for iteration.

PHASE 01

Discovery

Mapped product taxonomy and customer shopping journeys across in-store and online.

PHASE 02

Design

Built a clean, conversion-focused retail UI system with lifestyle imagery.

PHASE 03

Development

Built catalogue, store finder, VIP club, finance integrations, and checkout.

PHASE 04

Launch

Deployed with performance and SEO optimisation across the catalogue.

Results

The metrics that matter.

01 / 03

40+ Stores

All locations supported via store finder

02 / 03

Australian-Made

Supplier stories integrated

03 / 03

Full Catalogue

Beds, lounges, mattresses, and outdoor

Tools & tech

The stack we used.

Next.jsTypeScriptTailwind CSSHeadless CMSGoogle Maps APIStripe

Selected screens

A look inside.

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View all work

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