WIRE_STUDIO

Optimization · Food & Beverage

Cafe Zupas

A full-featured web application for a fast-growing American restaurant chain with locations across the US.

Client
Cafe Zupas
Industry
Food & Beverage
Discipline
Optimization
Tags
Web ApplicationUX/UI DesignProduct Development
Cafe Zupas — Clean, modern restaurant brand website with deep blue accents and food-forward photography.

Overview

The challenge, the solution, the outcome.

Challenge

Cafe Zupas — a growing US restaurant chain known for fresh, made-from-scratch soups, salads, and sandwiches — needed a modern, high-performance web application that could handle online ordering, location discovery, catering requests, and brand storytelling at scale across multiple states.

Solution

Wire Studio delivered a complete web application rebuild — fast-loading, mobile-first, and designed to convert visitors into diners. The solution included an intuitive menu experience, location finder, online ordering flow, and catering inquiry system, all wrapped in a clean brand expression true to Cafe Zupas' fresh and approachable identity.

Outcome

A performant, brand-aligned digital presence that supports Cafe Zupas' continued US expansion and drives both in-store and catering revenue through digital channels.

Process

How the work was done.

A pragmatic, calm process — from discovery to a launched product, with deliberate space for iteration.

PHASE 01

Discovery

Audited existing site and mapped customer ordering journeys across in-store and catering.

PHASE 02

Design

Created a fresh, food-forward UI system anchored in Cafe Zupas' approachable brand.

PHASE 03

Development

Built the full web app with ordering, locations, catering, and CMS-driven menus.

PHASE 04

Launch

Deployed with performance and SEO optimisation across all states.

Results

The metrics that matter.

01 / 03

Multi-State

Platform supports all US locations

02 / 03

Mobile-First

Fully optimised for on-the-go ordering

03 / 03

End-to-End

Full digital ordering flow built

Tools & tech

The stack we used.

ReactTypeScriptNode.jsTailwind CSSREST APIsGoogle Maps API

Selected screens

A look inside.

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