Engineering · Sports & Wholesale Retail
Momentec Brands
A large-scale B2B wholesale e-commerce platform for one of North America's leading sports apparel distributors.
- Client
- Momentec Brands
- Industry
- Sports & Wholesale Retail
- Discipline
- Engineering
- Tags
- E-CommerceB2B PlatformProduct CatalogueUX/UI Design
Overview
The challenge, the solution, the outcome.
Challenge
Momentec Brands — the parent company behind Augusta Sportswear, Alleson, Badger, Holloway, High Five, Russell Athletic, C2, and Pacific Headwear — needed a unified B2B e-commerce platform capable of handling a massive product catalogue spanning hundreds of thousands of SKUs across team sports, corporate apparel, and headwear, serving wholesale buyers across the US and Canada with complex pricing, custom sublimation ordering, and multi-brand architecture.
Solution
Wire Studio built a comprehensive B2B wholesale platform featuring multi-brand navigation, an advanced product catalogue with colour/size/sport filtering, custom sublimation ordering flows (Freestyle and ChromaGear builders), a headwear customization tool, digital catalog downloads, a Channel M video marketing hub, account management with order history, Canada/US dual-market support, and a resource centre for distributors and dealers.
Outcome
A unified wholesale commerce platform that consolidates eight major sports apparel brands under one digital roof — driving B2B ordering, custom uniform sales, and distributor relationships at national scale across North America.
Process
How the work was done.
A pragmatic, calm process — from discovery to a launched product, with deliberate space for iteration.
PHASE 01
Discovery
Mapped multi-brand architecture, buyer personas, and wholesale ordering flows.
PHASE 02
UX/UI Design
Designed catalogue, product pages, custom builders, and account dashboards.
PHASE 03
Development
Built the full B2B e-commerce engine with sublimation tools, filtering, and dual-market support.
PHASE 04
Launch
Deployed with SEO, performance tuning, and analytics.
Results
The metrics that matter.
01 / 03
8 Brands
Unified under one platform architecture
02 / 03
US + Canada
Dual-market commerce supported
03 / 03
100,000+ SKUs
Catalogued across sports and corporate categories
Tools & tech
The stack we used.
Selected screens
A look inside.
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